mighty star equine.
This campaign consisted of logo design & branding for a small local business.
Spring '24
Client: Mighty Star Equine
Services: Logo Design
Brand Development
logo
design.
Description:
This campaign included brand development and logo creation for a small business startup.
​
This particular client reached out to me asking if I would create a logo for her business and help her pick colors and fonts to create a brand identity.
​
process.
For this campaign,
the client reached out & requested a logo for her equine business. She also asked if I could create a simple brand identity for her to follow. She intends to grow her business in the future so for that reason she chose a broad name that could grow with her.
01.
When talking with
the client, she
mentioned modern type, earthy colors, & nothing too feminine. Later in the process she asked if it would be possible to add a horse in the logo without it looking too tacky. I chose to use a simple silhouette to achieve that. ​
02.
My goal was to
create something
for her that encompassed all that she asked for while still coming across clean & elegant. I landed on a serif typeface for the modern feel she wanted. For the colors, I chose neutrals with an olive undertone to achieve the earthy tones.
03.
